Action+Plus — The Executive Power Tool

The Beginning

Before joining Franklin Quest as the VP of Technology, Skip Weeks developed his first major software venture, Action+Plus, which he later sold. It was built initially for MS-DOS and designed around a simple idea: important customer information should not live in disconnected programs and paper systems. Thousands of customers around the world loved the program. Some used it as a standalone, single-user application, while others deployed it company-wide as a networked application, allowing every member of the team to access current customer information.

Action+Plus brought contact records, scheduling, activity history, correspondence and sales-oriented tools into one business system. It also integrated inventory and invoicing, extending well beyond what most contact managers of the period attempted.

A CRM Before SaaS

The software predates the SaaS era by years. It was installed locally, sold as packaged software and designed to help professionals manage relationships and operational details from one system. In modern terminology, many of its capabilities fit naturally within CRM and business-operations software.

That integrated philosophy later carried forward into InfoCentre, then into InfoCentreCRM, where the interface and architecture evolved from DOS to Windows and eventually to web-based software.